Martha, what the…

Posted: September 22nd, 2009 | Author: Sheldon | Filed under: Blog | Tags: branding, Martha Stewart | No Comments »

My admiration for Martha Stewart is no secret, but I must say this new lockup they have come up with for her Home Depot line makes absolutely no sense. What order am I supposed to read this? Why is there text on four different angles? Why does it say Martha Stewart twice? Is it “The Home Depot Martha Living” or “The Home Depot Martha Stewart Living” or “The Home Depot Martha Stewart Martha Stewart Living”?

I think simplicity is always the key in design, especially for a brand like Martha Stewart’s, and unfortunately this fails at simplicity to quite an extreme.