New Work: Sonlight Equestrian Centre

Posted: February 8th, 2010 | Author: Sheldon | Filed under: Blog | Tags: Identity, New Work, typography | No Comments »

I have created a brand new identity for an Abbotsford-based equestrian centre named Sonlight. The previous logo incorporated more of a cartoon-looking horse and a very obvious sun. I challenged myself to come up with a design that incorporated both the horse and sun element in an attractive, understated and sophisticated way. The end result is a more regal horse with “flares” incorporated into it’s flowing mane to represent the sun. Coupled with a simple sans-serif, I believe the updated branding is quite successful.