Brezza.
Computers can be a frightening concept for some people, let alone the internet. Now combine that with actually creating content for the internet, and you will quickly have people saying it’s an impossibility.
Enter the Content Management System (CMS). These programs allow users to edit their own content on their website as easily as they would in any text editor.
Bright, colourful and friendly, the Brezza identity portrays the CMS program as simple and easy to use.
I was approached to create an identity for the simple, easy-to-use CMS: Brezza. In Latin, the word Brezza means breeze. I created a logo that incorporated an abstract windmill as well as lowercase “B”s to fit with the Brezza name. The logo also represents the intersection of your content with your website, which Brezza simplifies.
The logo translates well into colourful patterning for backgrounds and other secondary branding pieces.
I drew a custom lettering for the Brezza identity, incorporating the rounded look in the logo in order to create a friendly look.
Print.
Web.
