Damiens.
This experimental rebranding project was for a national woman’s clothing retailer. The retailer focused on designing clothes for the “everyday” woman with it’s affordable, regular-sized clothing. Faced with slumping sales, the company needed to refresh it’s old image with a new, modern and fun feeling.
I designed the main identity around the company’s existing tagline “designed for your life”. The logo features a stylized stitch, which was conceived in order to reflect the generality of the clothing offered in the store. Injecting a bright magenta colour made the identity undoubtedly womanly, and added to it’s fresh new image.
Print.
Web.
