Trends.

For this experimental project, we were required to create a logo and collateral for a fictitious furniture company named Trends. The company, already famous for their contemporary furniture which was being sold in other stores, was opening three retail stores of their own across the country, and wanted a new identity to reflect this change in the company.

My solution was a logo that not only captured the trendy nature of the company’s furniture with an abstract and three-dimensional symbol of an armchair, but also an element of warmth and approachability with it’s warm and rounded typeface.

See also: Trends Print Materials