Trends.

As part of my experimental Trends branding project (see branding materials here), I created three spreads and a cover for Trends’ annual report. The theme for the report was “Grow With Us”, highlighting the fact that the company was expanding into the retail sector by opening three stores across Canada. The spreads feature vellum overlays, where “thought bubbles” were printed over the images of Trends customers, who were growing in their life (reflecting the growth of the company). Each spread also features a graphical map of each of the locations bleeding off the right hand side of the page, creating a common element throughout the book. The three spreads included are the Presidents Message, Financial Highlights and Theme Spread.

I also created a fictitious furniture company, highlighting the opening of the three stores with a large main spread detailing each location.

See also: Trends Identity