Vancouver View.

The goal of this experimental redesign was to reposition Vancouver View as a magazine that was not only available for free from newspaper boxes, but also through paid subscriptions, which would bring in extra revenue for the magazine. This involved upgrading the market position to a more upscale audience—clean lines, modern typefaces, plenty of whitespace and artistic photography all add to this new, more upscale aura of the magazine. An interesting cover flap was also added to the front of the magazine to highlight the reader’s ability to now subscribe to the magazine.